Fezeka Nyawo - The Punny Wordsmith

I'm a content creator, SEO copywriter, creative strategist and self-motivated woman. I’m great at conceptualizing and putting together innovative ideas. I'm able to write copy for advertisements, websites, blog or magazine articles as well as social media posts.

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5 ways to increase your business's visibility on the digital space

The challenge for many new businesses is to stay top of mind or at least be considered in the decision making process. One way to achieve this is through reinforcement or increased visibility to help customers recognize your business and remember it for future purchases. These 5 tips can help increase your business’s visibility online with minimal costs required. 1. Google allows every business to list their services for free! Updating your listing on a weekly basis, either by uploading an i

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Cookie Based vs People Based Marketing

Have you ever stumbled across these two digital marketing terms, Cookie Based Marketing and People Based Marketing, and wondered what they meant and how they differ? Here’s a brief – non-technical – explanation of the two terms. Cookies are small files that carry bits of information on websites you’ve visited which then get stored on your computer. Cookies make it easier and quicker for the website’s server to retrieve previously visited pieces of information because your devices’ IP Address is

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Marketing In an Age of Hostility

A Marketers quest is to find and target the right kind of audience, at the right time with products or services that a consumer may be interested in. The problem that Marketers are now faced with is that people don’t want to be advertised to anymore. Of course adverts can be quite a nuisance when they keep popping up during your leisure TV or Internet time and even more annoying when you see the same ad more than 5 times a day. This frustration was met with a surge in Ad Blocking tools, skipping

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What the Facebook? You can't Tweet us like that!

The 11th of January marked the day that many SME’s dreaded especially those who relied on their organic reach on Facebook to drive their brand awareness and gain traffic to their pages. ? Mark Zuckerberg has finally put his foot down and put Facebook users first and company’s pages last. What’s worse, if your content does not stimulate engagement, Facebook’s algorithm will flag your post as irrelevant and will stop showing your page’s content altogether!

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Workplace Wellness Tips For Worker’s Day

Is your office culture focused on all work and no play? ‘May Day’, ‘May Day’! You better watch out because your employee’s morale and wellness may be going down. It’s no secret that employees can bring value to the workspace. Employees can also help the business perform at its optimal best if you prioritise their mental and physical health. With Workers’ Day 2022 coming up, NetFlorist is encouraging you to promote the idea that ‘health is wealth’ by introducing some of these workplace wellness t

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Self-Care Tips For The Holiday

Oh boy, what a year it’s been! If you’re sitting there biting your nails and pulling your hair out because you’re stressed – firstly, stop that! – just keep calm and read on. We know it’s the busiest time of the year and family gatherings will soon be here, but don’t you fear! These self-care tips will help you and your loved ones make it through the holidays without an emotional scar! Some months definitely went on longer than they should have and some of us have already gone into overdrive.

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It’s Never Too ‘March’ Gifts For The Women In Your Life

It’s no secret that women are truly magical. They put their capes on and valiantly go about saving the day. If they’re not helping their kids who forgot to bring their sports kit yet again, they’re making boss moves in the workspace and demanding equal pay. They go above and beyond to make this world a better place. They would do anything to put a smile on their family’s faces. So, this year we’re putting the ‘wow’ in women. We’re inviting you to celebrate all the amazing women in your life with

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Corporate Gift-giving Etiquette: Dietary requirements

Everyone wants to make a good impression, whether it’s on their clients or their employees. Gift-giving is just one of the most impactful ways to do it. From giving fresh new talent joining the team a welcome gift to thanking clients for their business with a corporate gift, this gesture shows your caring and kind nature as a company. While it may seem like a natural act to do, there are crucial gift-giving etiquettes that one needs to be aware of before placing an order.

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Tips To Prepare For The Festive Season

‘Ho’, ‘ho’, hold up, did you know that the festive season begins on 1 December 2022? Oh boy, just how time flies when you’re nose-deep in work and studies. You’re also busy making time for yourself, family and friends. Before you know it, Christmas Day will creep up on you and you won’t have any activities planned for the kids, and haven’t sent any festive gifts to your parents who live on the other side of the country, and you’ll be spending way more than your wallet and purse can handle. Lucki